Privacy Policy

Last Updated: April 20, 2025

This Privacy Policy explains how McKee Made, LLC. d/b/a Read and Rave (“Read and Rave,” "we," "us," or "our") collects, uses, discloses, and protects your personal data in compliance with the General Data Protection Regulation (GDPR) and other applicable data protection laws. Our website, hosted on Netlify, uses Google Analytics, integrates email marketing and newsletter sign-up forms via MailerLite, utilizes a cookie consent banner, and promotes products available for purchase on Etsy. This policy applies to visitors and users of our website based in the European Economic Area (EEA) and elsewhere.

1. Data Controller

Read and Rave, based in the United States, is the data controller responsible for your personal data. For inquiries, please contact us at [email protected].

2. Personal Data We Collect

We collect the following types of personal data:

  • Email Marketing and Newsletter Sign-Ups: When you sign up for our newsletter or marketing emails via forms powered by MailerLite, we collect your email address and, if provided, your name. This data is used to add you to our mailing list for sending automated marketing emails.
  • Analytics Data: We use Google Analytics to collect anonymized data about your interactions with our website, such as pages visited, time spent, and referral sources. This may include your IP address, browser type, device information, and approximate location.
  • Usage Data: We collect information about how you use our website, such as clicks and navigation patterns, to improve our services.
  • No Purchase Data: Our website promotes products available on Etsy but does not facilitate purchases directly. We do not collect payment or transaction data.

We process personal data under the following GDPR-compliant legal bases:

  • Consent: For newsletter sign-ups, email marketing, and non-essential cookies, we obtain your explicit consent via MailerLite forms and our cookie consent banner. You can withdraw consent at any time (see Section 8).
  • Legitimate Interests: For Google Analytics and usage data, we rely on our legitimate interest in improving our website’s functionality and user experience, provided this does not override your rights.
  • Contractual Necessity: If you contact us, we process your data to respond to your inquiry.

4. How We Use Your Data

We use your personal data to:

  • Send you newsletters and marketing emails via MailerLite, including automated messages.
  • Analyze website performance and user behavior using Google Analytics to enhance our services.
  • Promote products available for purchase on Etsy.
  • Respond to your inquiries or feedback.

5. Data Sharing and Transfers

We share your personal data with the following third parties:

  • MailerLite: Your email address and name (if provided) are shared with MailerLite to manage our email marketing and newsletter lists. MailerLite is GDPR-compliant and processes data under a Data Processing Agreement (DPA).
  • Google Analytics: Anonymized analytics data is shared with Google, which may process data outside the EEA. Google complies with GDPR via Standard Contractual Clauses (SCCs).
  • Netlify: Our website is hosted on Netlify, which may process technical data (e.g., IP addresses) for hosting purposes. Netlify complies with GDPR under a DPA.
  • Etsy: We do not share personal data with Etsy, as purchases are handled directly on their platform.

For data transfers outside the EEA (e.g., to the United States), we ensure GDPR-compliant safeguards, such as SCCs or adequacy decisions, are in place.

6. Data Retention

  • Email Marketing Data: We retain your email address and name in MailerLite until you unsubscribe or request deletion.
  • Analytics Data: Google Analytics data is retained for 26 months before being anonymized or deleted.
  • Usage Data: Technical logs on Netlify are retained for 30 days unless required for legal purposes.

7. Your GDPR Rights

As an EEA resident, you have the following rights regarding your personal data:

  • Access: Request a copy of your personal data.
  • Rectification: Correct inaccurate or incomplete data.
  • Erasure: Request deletion of your data (e.g., unsubscribe from newsletters).
  • Restriction: Restrict processing of your data in certain cases.
  • Portability: Receive your data in a structured, machine-readable format.
  • Objection: Object to processing based on legitimate interests (e.g., analytics).
  • Withdraw Consent: Withdraw consent for email marketing or cookies at any time via the unsubscribe link, cookie consent banner, or by contacting us.

To exercise these rights, contact us at [email protected]. We will respond within one month, extendable by two months for complex requests.

8. Cookies and Tracking

We use cookies and similar technologies for:

  • Essential Cookies: To ensure website functionality (hosted on Netlify).
  • Analytics Cookies: To track user behavior via Google Analytics.

We utilize a cookie consent banner to obtain your affirmative consent for non-essential cookies, in compliance with GDPR. You can manage your cookie preferences at any time via the banner or by adjusting your browser settings. For more details, see our Cookie Policy.

9. Security Measures

We implement technical and organizational measures to protect your data, including:

  • Encryption of data in transit (e.g., HTTPS on Netlify).
  • Secure data processing by MailerLite and Google Analytics under DPAs.
  • Regular security assessments of third-party services.

Our website links to Etsy for product purchases. This Privacy Policy does not cover Etsy or other third-party sites. Please review their privacy policies before providing personal data.

11. Complaints

If you have concerns about our data practices, contact us at [email protected]. You may also lodge a complaint with a supervisory authority in your EEA country (e.g., ICO in the UK or CNIL in France).

12. Changes to This Policy

We may update this Privacy Policy to reflect legal or operational changes. Updates will be posted on this page with a revised "Last Updated" date. For significant changes, we will notify you via email (if subscribed) or a website notice.

13. Contact Us

For questions or to exercise your rights, contact us at:

McKee Made d/b/a Read and Rave
Andrea McKee, Member
[email protected]
No physical address is provided for privacy reasons.